Billboard advertising has long held a place in many marketing plans, and there's good reason for that: exposure. Not everyone subscribes to the newspaper. Not everyone watches television or listens to the radio. But there are very few who don't travel your local streets on some kind of a regular basis!
Not every venture is suited to billboards, of course, but the vast majority can enjoy a very effective outdoor advertising campaign if certain "rules" are followed. At The ArtD'partment, we know those rules, and as your marketing professionals, we also know you. If you're considering including or adding billboards to your advertising effort, we can help!