Marketing on the Internet...

...is still a relatively new and rapidly expanding and evolving field. The ArtD'partment keeps abreast of the latest trends and technology in Internet marketing so you won't have to. We understand that simply having a web site, no matter how beautifully designed it might be, isn't a helpful marketing tool for you if your customers are unable to find your website. That's why The ArtD'partment offers such technical services as Search Engine Optimization.

Advertising on the world wide web...

...is both like and unlike advertising in other media. The ArtD'partment brings its expertise in traditional areas of marketing (such as magazines or brochures) and modifes it accordingly to offer you services including ad purchase and placement and ad designs specifically geared to the Internet. Ads created for satisfied clients include:

This ad, created for Ghostly Manor, matches the existing print advertising perfectly, but was simplified, sized, and converted specifically for use on the Internet.

The publishers of a newly released book wanted a banner they could forward to a variety of websites for advertising purposes. The banner was designed to match the book cover.

The client wanted a simple ad design, yet one that attracted notice. The ArtD'partment used color and a few carefully selected words to make the point.

One of the most effective yet underrated methods of popularizing a website is encouraging other web sites to link to yours. To do so in a professional manner - with quality graphics that are consistent with your site and other advertising design - The ArtD'partment can create a variety of graphics specifically to be used as links back to your site.

The ArtD'partment also encourages those site owners with the inclination to consider an awards program as a method of marketing their site. The ArtD'partment can conduct the awards program on the owner's behalf, or merely design the graphics for the awards while the site owner runs his own program. Sample awards include:

Each of the pictured awards is the top-level award of a set of three, and all were designed to client specifications. Let The ArtD'partment design an awards program to promote your business and expertise!

The ArtD'partment would also be happy to work with you to establish link exchanges; banner exchanges; online newsletters; mailing lists; and more to establish and market your presence on the worldwide web.